Dr Martens – Tough As You

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December 11, 2019
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If you ask people what they think of Dr. Martens, one word rings out loud and clear. Tough.

Our boots were forged out of industry, stood through decades of subcultural shifts and remain untouched in six decades. Dr. Martens are built to last.

But compared to our wearers, that’s nothing. They’re the ones who fight for change and make a difference. Each and every day. They’re out front carving a path. And we’re right with them. It’s time to shine a light on Docs wearers who’ve fought back against adversity. People who’ve done things their way – even after being told ‘no’.

TOUGH AS YOU celebrates individual moments of resilience – the radical, the everyday, and everything in between. Our wearers will share their stories – the times they dug in and bounced back – and give others the courage to tackle struggles in their lives. As more speak up, we’ll create a rock-solid community to prove Docs wearers can handle anything life throws at them. It might be standing up to the majority, or it might just be having the guts to try something new. But we want to show the only thing tougher than a Dr. Martens boot is the person wearing it.

TOUGH AS YOU is spearheaded by four contributors: Nakhane Touré, Sarah Lu, Blaine Harrison and Sistren. Each one has overcome prejudice or hardship and gone on to become a pioneer in their field. Each one embodies the Dr. Martens spirit.

The latest in the collection features Mystery Jets frontman, Blaine Harrison wearing the 2976 boot.  Blaine struggles with spina bifida have led him to campaign against inaccessible gig venues.

“For someone like me there are physical barriers but there are also imaginary barriers.”

Dr Martens

11, The Exchange



T: 0115 9240068