60 years of dedicated fans and the same subversive attitude. We’ve got more in common than you’d think.
Dr. Martens are reuniting with Japanese brand Sanrio for an all-new collection. And this time round, we’re putting the spotlight on even more characters from the family. Alongside Hello Kitty, we’re calling Bad Badtz-Maru, Kerokerokeroppi, My Melody and more to the stage.
Hello Kitty’s humble beginnings started as a simple graphic on a purse. But it took off. Landing in the USA in the mid-70s, the brand resonated with Japanese-Americans who grew up during that era. And soon, it was everywhere. From Hello Kitty planes to Hello Kitty theme parks, she wasn’t just a purse anymore. She was a worldwide phenomenon.
Clashing colourful Hello Kitty and Friends graphics with tough DM’s silhouettes, the collaboration includes a new take on the 1460 boot, enhanced with characters and a red bow graphic. Also headlining is the Jadon boot, fitted with colourful upper stitching, four different colour eyelets and Sanrio motifs. Completing the adult collection is our 1461 shoe, detailed with a colourful all-over print with characters from the Hello Kitty and Friends family.
Shop the collection here
11, The Exchange
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